Creating the collection

As the first step of creating a collection, Stefanie Schmitz visits international fashion and fabric exhibitions. This is where she and her team probe an incredible amount of offers to fulfil the requirements of for those unique OSKA qualities, which will significantly shape the new season. Which creative ideas goes with OSKA, for which looks do we stick to established designs, how do combinations match?

Colour themes are developed, fabrics are thoroughly tested for quality and wearing comfort, alternatives are considered, manufacturers are involved and samples are ordered.

In the ensuing intense, creative process Stefanie Schmitz develops the OSKA collection with its individual statement. She pays meticulous attention to consistency, unique aspects and space for individuality. The first designs become patterns, then good concepts are fleshed out in various fittings and non-sustainable ideas are sorted out. Some designs are revised several times by the entire team in order to rethink all aspects of design and production.

A fascinating process: The creation of a new OSKA collection takes five months.