Facts
In 1997 the OSKA Textilvertriebs GmbH was established and the OSKA label registered as a trademark. The high quality individual collections were sold wholesale twice a year; their design and quality were immediately well received. In the following years OSKA enjoyed dynamic growth.
Today OSKA is an internationally well-known label for women’s outer garments. More than 800 wholesale customers in over 20 countries establish a firm foundation for our economic success. OSKA is appreciated as a modern company with distinctive service orientation. Our sales offers for retailers have a versatile structure; the sale of our sample collection is organized through a broad selection of exhibition and showroom dates. OSKA representatives are available as contact persons all over the world. A modern B2B Online Shop makes possible immediate 24 hour ordering from the OSKA warehouse. In addition we offer a broad range of co-operations; we support the opening of OSKA label shops with the Partner Shop concept. With this we attend to our wholesale customers, who remain independent, from purchasing to sales. An exclusive presentation in OSKA shops strengthens an understanding of the label and offers the end customer a large selection of matching designs. Up till now successful partner shop openings have taken place in Aachen, Berlin, Hamburg, Cologne, Siegen, Nuremberg, Vienna and in Irish Newry.
We also see our future in partnerships with our retailers in the dynamic field of online shopping. Since 2008 we provide our wholesale customers with an individualized OSKA Online Shop free of charge. In 2009 we registered a double-digit sales growth online.
In 2004 the Munich flagship store was the first OSKA shop that opened. It is exclusively located in the modern shopping arcade Fünf Höfen (Five Courtyards). The entire OSKA collection is presented there within 90 square meters / 968 square feet. The shop is furnished in accordance with the label, in a simple and functional look. Distinct materials such as warm elm wood or raw sheet iron create an inspiring atmosphere. We also realized this concept in London (2006) and later in New York. Our own retail experience in select locations gives us varied and immediate feedback from our end customer, which we incorporate into our new collection.
OSKA production is fully inclusive. About 50 employees work in the German headquarters in Munich. The teams responsible for Development, Design, Production and Administration are based here. Our two Czech subsidiaries produce the bulk of OSKA products. Well-trained experts uphold a high standard of quality. Our own dyeing factory gives us endless creative opportunities for developing and maintaining the individual OSKA palette of colours.
Creative independence, quality and sustainability are trademarks of the OSKA label. Long-standing labour relations with our employees and suppliers ensure valuable know-how that allows us to maintain the collection’s sophisticated statement and to continue to develop it in an innovative fashion. The management team around OSKA owner and Managing Director Helmut Bayer consists of the General Managers: Stefanie Schmitz (Design), Dagmar Rademacher (Sales), Michael Spang (Assistant to the Managing Director, Communications) and Ingo Behn (Account Management).
In 2009 the company registered consolidated profit gains of 20 million Euros. The strongest markets are Germany and England followed by the Benelux, France, Scandinavia, Switzerland and Ireland. A low double-digit increase in turnover will presumably be realized in the business year 2010.